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Increase Your Revenue With Architect

Architect is your one-stop platform for habit building programs and online courses.
It expands your product offerings, allows you to maintain a clients for longer, and is a great tool for active and passive income. 
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Habit Building is How You Grow Your Income

Grow Your Revenue With Architect

Habit Building is Your Pathway to Passive, Predictable Income

Architect is a premium habit building app that you provide to your clients. Within Architect, you can create habit building programs and online courses. You can and should charge your customers for the additional services and greater impact that you are having. 🙂 

For most speakers, trainers, and coaches, Architect is a source of passive income that allows them to grow their revenue WITHOUT additional consulting hours.

A Couple Examples of How To Grow Your Income With Architect

"Dan" the Speaker

Dan is a professional keynote speaker who typically speaks before audiences of between 200-500 people. Dan typically charges $10,000 for a keynote. Dan uses Architect to create a habit building program AND an online course to accompany his keynote. Dan charges $250/person for a year-long subscription to his Architect program and advertises his program from the back of the room. On average, 20% of the room purchases a subscription which makes him an ADDITIONAL $10,000-$25,000 PER SPEECH!!!

"Susan" the Consultant/Trainer

Susan is a workplace consultant serving small to mid-size businesses. Susan did a two day in-person training for a recent client for $7500. She recorded her training and put the video on Architect so that her clients could review it later. She also developed a habit building program to go with her course. She charged her clients an additional $7500 to give all  200 of their employees access to the online video and habit-building program. Because she is keeping track of her clients learning behaviors and progress developing habits, Susan plans to present an executive summary at the end of the year on her clients progress. She feels like this will be a great way to demonstrate her effectiveness, gain new referrals, and potentially get more work from this client. 

How Much Money Can You Make With Architect? 

That is the golden question, isn't it? For most people, the answer is a lot. But everyone is different, so it is important to know YOUR NUMBERS. 

Our market research indicates that when a consultant (e.g., speaker, trainer, or coach), adds a habit building program and online course to their current offerings, they can charge between $120-$1000 MORE PER PERSON/PER YEAR.

Of course, what you can charge largely depends on what you are offering. The more robust your habit building programs and online courses, the more you can charge for them. Quality really matters. Half-@##ed programs and courses net half the profits.

So let's assume you use Architect to create a great habit building program and online course. We will do simple math to figure out how much additional money you can make if you use Architect to complement your existing services. 

Let's use the average of $240/person/year. (We use Architect in our consulting business and this is our baseline price.) You can only charge this if you built an awesome habit building program and online course so that your clients are getting some real quality. It'll take some upfront work, but as you will see in a moment, it is worth it.) 

Okay, $240 is the price tag, you speak to/train on average about 100 NEW people a month (a small-mid size business, maybe a conference or two). So, we will just multiply our $240 by the number of new people (100) for a total of $24,000 of new money. And that is just this month! Remember, you speak to 100 NEW people a month, all of which are going to use Architect so that they can get your AMAZING habit building programs and online courses. So, at that rate, your additional yearly revenue would be around $288,000.

Here is the coolest part about that $288,000. You made it without adding any additional clients. No more hunting, prospecting, or marketing. You simply offered an additional product to your current clients that helped them make the transformation THEY WANT!!

Maybe you think that is optimistic (it's not). Maybe you want to charge on the low end, so just $120/person/year. That is just $10 a month. It's 30 cents a day...for transformative learning. That is so stinking cheap. Even in our "free app" economy, people will pay that!

Now, back to math, you take your 100 new people a month, multiplied by $120 is....drumroll...$12,000 of new money. And again, that is every month because next month you are enrolling your next 100 clients. So your new yearly total is now $144,000!!

You can keep doing this math all day. And you should. Take a few minutes to brain storm what habits you would want to instill in your clients. Then what an online course could look like. What would your clients pay for a truly transformative, premium habit building program and online course? How many new clients do you serve a month? A year? Multiply that and see what kind of additional revenue is possible with Architect.

Your Clients Will Pay For These Outcomes

Measurable Change

You can't manage what you don't measure, and we measure it, so that you can manage it.  

Continued Growth

Growth is not a one time event. With Architect, you can be sure that development never stops.

Deep Learning

With Architect, there is no "one-and-done" learning. You can create evergreen content, habit programs, micro-lessons, and online courses for real learning.

Lasting Habits

More than anything, Architect will help your clients build habits that last. And with those habits, your clients will finally reach their potential. 

Let's Get Started!

But does it work for me and my clients? 

Architect is not for everyone and it is not for every client. 
Architect works best for "Habit Builders": coaches, speakers, trainers, or leaders that are focused on transformative growth, development, and habit building. They want the people they serve to DO, ACT, and BE different because of their influence and interventions. They, or their clients, also have a good idea as to how they need to THINK, FEEL, or BEHAVE differently and what HABITS they need to form.
It also works really well for consultants who want to deliver online learning. You will have the ability to create a complete online course OR video of your training seminars/keynotes. Clients LOVE this feature because it allows them to extend the learning experience, review it at a later time, and it makes the learning really sink it. It's sticky learning at it's finest! And clients typically pay top dollar for this kind of offering.
In terms of the exact outcomes that you can expect for your clients, it really depends on you and what habits and learning you are trying to impart to your clients.
Architect is completely customizable to your specific needs and wants, and the needs and wants of your clients. Do you want to help your clients develop certain skills or habits? Create for them a habit building program that focuses on the domain they want to develop. Do you want your clients to learn something and increase their knowledge? Build them an online course that uses macro and micro-learning to really make the knowledge stick. 
Whatever knowledge, skill, or habit you want your clients to develop, Architect can help. 
 
There are, however, people that should not use Architect. 
Architect is not for coaches, speakers, and trainers that are not focused on actual behavior change. They don't really care if their clients are different or if any real change is made. They tend to be more entertainer than actual change agent. Their goal is more to make people feel good than to create any lasting change. (And we are not being negative towards these people at all. There is totally a place for this type of person, just not with Architect. Comedians for example, are great, but they don't need Architect. Same goes for this type of coach, speaker, or trainer.)  
If this describes you and your style of consulting, then you shouldn't use Architect. (If this describes you but you don't want it to, then you DEFINITELY need Architect 🙂
If you would like help deciding on whether Architect will work for you, feel free to talk to one of our Learning Consultants. We offer no obligation consulting on how to make your coaching, training, and speaking more impactful, more habit focused, and more profitable.

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